Back in 1888, the Pasadena Fire Marshall realized that the city was growing so fast that they needed more horsepower for their fire house, which of course meant they also needed somewhere to house the horsepower. So they built the Palace Livery.
The old Palace has been through quite a lot since those halcyon days of yore. After the horse trade died down, The Palace ironically served Pasadena, first as a garage for that new fangled horse replacement, the automobile. Later it became a meat market. Sometime during the 1920′s, lasting until the end of Prohibition, The Palace became a gathering place for the unrepentant drinkers of the city.
When we rebuilt The Palace to be the home of Pasadena Advertising, we felt an obligation to maintain the historic legacy of the building. After all, what could be better be a better place to house advertisers than the livery that, early on, proudly proclaimed the availability of “COMFORTABLE HACKS.”
We preserved the original brick facade and replaced the windows which had long since been cemented over, as most of Old Pasadena slipped into disrepair. We also wired it for high speed communications with the rest of the world. Finally we laid down a smooth cement slab, which, among other things, makes for great roller blading.
Every week or so, someone will come in off the street to take a look at what we’ve done to the place. In its first year, it was used as a location for one commercial and two film shoots, not counting our own projects. Whenever you’re in town, feel free to drop by 51 West Dayton, and take a look for yourself. The old Palace still has a lot of horsepower.
Call (626) 584-0011 or e-mail us if you’d like us to be ready for you. Otherwise, you’re welcome to gawk, and we hope you’re ready for us. (Sorry, you have to bring your own in-line blades)
Back in 1888, the Pasadena Fire Marshall realized that the city was growing so fast that they needed more horsepower for their fire house, which of course meant they also needed somewhere to house the horsepower. So they built the Palace Livery.
The old Palace has been through quite a lot since those halcyon days of yore. After the horse trade died down, The Palace ironically served Pasadena, first as a garage for that new fangled horse replacement, the automobile. Later it became a meat market. Sometime during the 1920′s, lasting until the end of Prohibition, The Palace became a gathering place for the unrepentant drinkers of the city.
When we rebuilt The Palace to be the home of Pasadena Advertising, we felt an obligation to maintain the historic legacy of the building. After all, what could be better be a better place to house advertisers than the livery that, early on, proudly proclaimed the availability of “COMFORTABLE HACKS.”
We preserved the original brick facade and replaced the windows which had long since been cemented over, as most of Old Pasadena slipped into disrepair. We also wired it for high speed communications with the rest of the world. Finally we laid down a smooth cement slab, which, among other things, makes for great roller blading.
Every week or so, someone will come in off the street to take a look at what we’ve done to the place. In its first year, it was used as a location for one commercial and two film shoots, not counting our own projects. Whenever you’re in town, feel free to drop by 51 West Dayton, and take a look for yourself. The old Palace still has a lot of horsepower.
Call (626) 584-0011 or e-mail us if you’d like us to be ready for you. Otherwise, you’re welcome to gawk, and we hope you’re ready for us. (Sorry, you have to bring your own in-line blades)