There were beauty supply stores tucked into nooks, crannies and corners of strip malls in every city and small town in America. PUREBEAUTY needed to differentiate itself from the crowd. First we freshened the look of the stores with environmental POP and signage that cleared sight lines and gave customers direction. Working only with vendor-supplied images, we developed a graphic style that focused on satisfying the needs and expectations of current and potential customers. We refined the logo, and set the stage for branding PUREBEAUTY with the theme: Discover the Beauty Inside.
There were beauty supply stores tucked into nooks, crannies and corners of strip malls in every city and small town in America. PUREBEAUTY needed to differentiate itself from the crowd. First we freshened the look of the stores with environmental POP and signage that cleared sight lines and gave customers direction. Working only with vendor-supplied images, we developed a graphic style that focused on satisfying the needs and expectations of current and potential customers. We refined the logo, and set the stage for branding PUREBEAUTY with the theme: Discover the Beauty Inside.
Pure Beauty Logo and I.D Manual