For 23 years, they were Krause’s Sofa Factory. The new owners asked us to reposition and rebrand the Krause’s name. First we changed the name to reflect the custom craftsmanship they offered, then we targeted the upscale customers who had outgrown Ikea and wanted the freedom to design their own environment and lifestyle.
Let’s Talk About Tact
Lulu, Best Consumer Radio, Straight Talk
For 23 years, they were Krause’s Sofa Factory. The new owners asked us to reposition and rebrand the Krause’s name. First we changed the name to reflect the custom craftsmanship they offered, then we targeted the upscale customers who had outgrown Ikea and wanted the freedom to design their own environment and lifestyle.
Let’s Talk About Tact
Lulu, Best Consumer Radio, Straight Talk