TCW wanted to show off the international experts who guide their financial decisions, but also to appear entrepreneurial and approachable, not cold, imperious, super stars, but caring and personal investment counselors. They asked us to develop a new look for all their other publications, so they could use them as the basis of a new branding campaign.
TCW wanted to show off the international experts who guide their financial decisions, but also to appear entrepreneurial and approachable, not cold, imperious, super stars, but caring and personal investment counselors. They asked us to develop a new look for all their other publications, so they could use them as the basis of a new branding campaign.
Annual Report