In 2001, every Relax The Back franchisee in the country had their own individual look and logo. When Relax The Back bought out Backsaver, they gained a profitable catalog unit, and yet another name and logo. To create a unified brand for Relax The Back, we solidified the image. Cutting-edge comfort and well being was the message, not the collection of products. We redesigned the catalog, the web site, the ads, the packaging and the store interiors featuring high-tech, upscale images of relaxation to capture the core audience with aches and pains and the active audience seeking to avoid pain.
In 2001, every Relax The Back franchisee in the country had their own individual look and logo. When Relax The Back bought out Backsaver, they gained a profitable catalog unit, and yet another name and logo. To create a unified brand for Relax The Back, we solidified the image. Cutting-edge comfort and well being was the message, not the collection of products. We redesigned the catalog, the web site, the ads, the packaging and the store interiors featuring high-tech, upscale images of relaxation to capture the core audience with aches and pains and the active audience seeking to avoid pain.
Cloud Catalog Cover and Spread