The Orange County Transportation Authority needed a persuasive image to encourage solo drivers to try alternative transportation. We gave their message a personality. “Share The Ride” has always been a call to action. However, to give that message a voice, we created a hero dedicated to protecting both the environment and the quality of life in Orange County. Rideshare week, the opening event for this year-long effort, was their most successful ever, resulting in pledges to share the ride for more that 596,000 miles.
The Orange County Transportation Authority needed a persuasive image to encourage solo drivers to try alternative transportation. We gave their message a personality. “Share The Ride” has always been a call to action. However, to give that message a voice, we created a hero dedicated to protecting both the environment and the quality of life in Orange County. Rideshare week, the opening event for this year-long effort, was their most successful ever, resulting in pledges to share the ride for more that 596,000 miles.
Interior Buscard