To create excitement for the Gold Line Foothill Extension Construction Authority, we created a series of ads designed to play exclusively in movie theaters this summer along the foothill corridor from Pasadena to Claremont, California. Theater audiences provided the ideal target for prospective light rail riders, young adults, families, and everyone looking to escape the stop and go futility of rush hour traffic.
Metro Gold Line Foothill Extension Construction Authority
Eyes of a Child
To create excitement for the Gold Line Foothill Extension Construction Authority, we created a series of ads designed to play exclusively in movie theaters this summer along the foothill corridor from Pasadena to Claremont, California. Theater audiences provided the ideal target for prospective light rail riders, young adults, families, and everyone looking to escape the stop and go futility of rush hour traffic.
Metro Gold Line Foothill Extension Construction Authority
Eyes of a Child