At Pasadena, the definition of vocabulary goes beyond words. Beyond gestures or symbols. Our “vocabulary” includes all the elements that go into creating the unique image that delineates all of our clients. Their individuality. Their corporate personality. Their brand: Color. Line. Sound. Form. Look. Feel.
More Than Ads and Logos. In Pasadena, we employ every channel available to build a unique vocabulary just for you. The result is a memorable, unmistakable image that defines who and what you are. We develop either individual elements to augment your image, or employ a complete vocabulary to define and reinforce your brand
Color and Black and White. We create your corporate ID to be unmistakably you. Understandable and memorable for every application. Whether in color or black and white; very large, or very, very small. Even as a tiny web browser icon, it will be your signature, and yours alone.
Two Seconds or Less. Headlines. Tag lines. ID lines. All your most important lines are one-liners. MWH only needed three letters. Clothestime needed two words: “Take Control.” FASTFRAME picture framers stated simply “Accent Your Life.” At sixty miles an hour, or before a page can turn, we can project your image in the time it takes to glance and look away.
Every Place You Look. Pasadena is the caretaker for your brand. In print, on the air, or on the web, every time your audience sees your message they will see you. Each element stands alone, and each reinforces the whole.
At Pasadena, the definition of vocabulary goes beyond words. Beyond gestures or symbols. Our “vocabulary” includes all the elements that go into creating the unique image that delineates all of our clients. Their individuality. Their corporate personality. Their brand: Color. Line. Sound. Form. Look. Feel.
More Than Ads and Logos. In Pasadena, we employ every channel available to build a unique vocabulary just for you. The result is a memorable, unmistakable image that defines who and what you are. We develop either individual elements to augment your image, or employ a complete vocabulary to define and reinforce your brand
Color and Black and White. We create your corporate ID to be unmistakably you. Understandable and memorable for every application. Whether in color or black and white; very large, or very, very small. Even as a tiny web browser icon, it will be your signature, and yours alone.
Two Seconds or Less. Headlines. Tag lines. ID lines. All your most important lines are one-liners. MWH only needed three letters. Clothestime needed two words: “Take Control.” FASTFRAME picture framers stated simply “Accent Your Life.” At sixty miles an hour, or before a page can turn, we can project your image in the time it takes to glance and look away.
Every Place You Look. Pasadena is the caretaker for your brand. In print, on the air, or on the web, every time your audience sees your message they will see you. Each element stands alone, and each reinforces the whole.